The movie star Bradley Cooper showed up to this week’s Golden Globes wearing an eco-friendly tuxedo. Though his designer suit looked unremarkably black, it was made to be green, having been spun in Europe from low-environmental-impact wool.
Mr. Cooper’s fashion statement was part of the Green Carpet Challenge, a project that brings sustainable clothes to the red carpet, led by fashion designer Livia Firth. In its fourth year, the GCC has attracted a number of big names. Last year, Tom Ford, who designed Mr. Cooper’s suit, created a green dress for Julianne Moore from recycled velvet.
According to the GCC website, “they bring sustainable style to the A-list and the biggest red carpet events on the planet.â€
One of the big red carpet nights of the year, the television and movie award show was watched by nearly 20 million viewers.
As Rendezvous reported last year, consumers in Great Britain, where the GCC founder Ms. Firth and her husband Colin Firth spend much of their time, throw out more than a million metric tonnes of textiles each year.
Suzy Menkes, the International Herald Tribune’s fashion editor, wrote of Ms. Firth and the GCC last year:
For the “Green Carpet Challenge,†Ms. Firth’s mission is to get stars to wear clothes that support companies with an ethos of sustainability, not as a gimmick, but as a long-term strategy. Ms. Firth, who runs an online magazine and a store with an offering of sustainable products, at www.eco-age.com, ha! s persuaded a number of stars to come out for a better and greener world.
A clip of an interview of Livia Firth, titled “Ethics of Aesthetics,†can be watched here:
Mr. Cooper was nominated for a Golden Globe for his role as Pat Solitano in the movie Silver Linings Playbook. He also presented the award for Best Supporting Actor.
What do you think Will seeing ‘green’ fashion on the red carpet convince you to buy eco-friendly clothes What would
